About Asteroad
WHO WE ARE
10
Years of CDP Delivery
12
Industries Served
40+
Implementations Delivered
We’re a customer data and marketing automation consultancy. We sit inside your platform and make it deliver.
We configure the data layer, build the campaigns, and make sure your team can run them independently. Our founders have worked inside customer data platforms since 2015, across e-commerce, retail, banking, telecoms, hospitality, and fintech. We were delivery consultants then, and we still are.
OUR VALUES
What We Stand For
Grounded
We speak from experience, not theory. Real numbers, real timelines, real examples. We never claim what we have not done.
Direct
We say what we mean without hedging or filler. We explain and recommend. We do not pitch.
Honest
We name the problem as it is, even when it is uncomfortable. We frame it constructively: the gap is in implementation, not in the technology.
Warm
We respect the person on the other side. We never talk down, never assume incompetence, never use scare tactics.
Evidence-Led
Every claim gets a proof point. A statistic, a client reference, a timeline. If we cannot back it, we do not say it.
MEET THE FOUNDERS
Radoslav Matuska, Co-Founder
Marketing automation and CDP consultant, in his third year at Asteroad leading daily CDP, weblayer, and marketing automation delivery. Former Exponea and Bloomreach business consultant across seven industries, with earlier marketing operations at Sygic and Eurowag and a data-analyst start at VUB banka.
Jan Sacha, Co-Founder
Bloomreach Engagement consultant, in his third year at Asteroad running daily CDP and marketing automation for European clients. Former Exponea enterprise consultant, then CEO of Digiline, Slovakia’s largest digital media buying agency, where he grew revenue from 5.84M to 13.61M EUR across 30 people and 90 clients.
OUR STORY
Asteroad started with two consultants sitting next to each other at Exponea. Rado was onboarding new clients. Jan was running enterprise accounts. We spent years inside the same platform, across clients, learning what makes customer data projects work and what makes them stall.
Then our paths split. Jan went on to run Digiline, Slovakia’s largest digital media buying agency, for five years. He took over after the agency lost its biggest client and grew it from 5.84M to 13.61M EUR, scaling to 30 people and 90 clients. Rado led marketing automation at Sygic, cut data costs in half while increasing conversions, then moved to Eurowag to run growth marketing across the group.
We came back together because we kept seeing the same problem from different sides of the table: companies invest in a customer data platform and then struggle to get the value out. Not because the technology is wrong. Because the implementation, the data layer, or the team capacity is not where it needs to be.
That is the gap Asteroad fills. We sit inside your platform, configure the foundation, build what needs to run, and make sure your team can take it from there.
Great companies are made by great people.
Our goal is simple: to create a vibrant atmosphere where creativity, innovation, and growth flourish, grounded in respect, love, and diversity, making Asteroad a place where you truly love to be.
Want the people behind the work on your project?
Book a discovery call. You’ll talk to a founder, not a sales rep.