About Asteroad
WHO WE ARE
10
Years of CDP Delivery
12
Industries Served
40+
Implementations Delivered
We’re a customer data and marketing automation consultancy. We sit inside your platform and make it deliver.
We configure the data layer, build the campaigns, and make sure your team can run them independently. Our founders have worked inside customer data platforms since 2016, across e-commerce, retail, banking, telecoms, hospitality, and fintech. We were delivery consultants then, and we still are.
OUR VALUES
What We Stand For
Grounded
We speak from experience, not theory. Real numbers, real timelines, real examples. We never claim what we haven’t done.
Direct
We say what we mean without hedging or filler. We explain and recommend. We don’t pitch.
Honest
We name the problem as it is, even when it’s uncomfortable. We frame it constructively: the gap is in implementation, not in the technology.
Warm
We respect the person on the other side. We never talk down, never assume incompetence, never use scare tactics.
Evidence-Led
Every claim gets a proof point. A statistic, a client reference, a timeline. If we can’t back it, we don’t say it.
OUR STORY
/:\ Code and road.
Asteroad started with two consultants sitting next to each other at Exponea, bouncing ideas off each other about what marketing could become. Rado was onboarding new clients. Jan was running enterprise accounts. We spent years inside the same platform, across clients, learning what makes customer data projects work and what makes them stall.
Then our paths split. Jan ran Digiline, Slovakia’s largest digital media buying agency, for five years. He took over after the agency lost its biggest client and grew revenue from 5.84M to 13.61M EUR, with 30 people and 90 clients. Rado led marketing automation at Sygic, where he cut data costs in half while increasing conversions, then ran growth marketing across the Eurowag group.
We came back together because we kept seeing the same problem from both sides of the table. Companies invest in a customer data platform, then struggle to get value out of it. The technology isn’t the problem. The implementation, the data layer or the team capacity isn’t where it needs to be.
That’s the gap we fill. We work inside your platform, set up the foundation, build what needs to run, and make sure your team can take it from there.
Our first slogan was “Embark on a journey of endless innovation.” Our mark says the same without words. It’s three characters from any line of code: a slash, a colon and a backslash. Side by side, they draw a road in perspective. The two edges meet at a point that’s always ahead, and the dots mark the center line, keeping the course as it runs on to infinity. An infinite road toward invention, curiosity, ambition and adventure.
That’s Asteroad.
MEET THE FOUNDERS
Radoslav Matuska, Co-Founder
Marketing automation and CDP consultant, in his third year at Asteroad leading daily CDP, weblayer, and marketing automation delivery. Former Exponea and Bloomreach business consultant across seven industries, with earlier marketing operations at Sygic and Eurowag and a data-analyst start at VÚB banka.
Jan Sacha, Co-Founder
Bloomreach Marketing consultant, in his third year at Asteroad running daily CDP and marketing automation for European clients. Former Exponea enterprise consultant, then CEO of Digiline, Slovakia’s largest digital media buying agency, where he grew revenue from 5.84M to 13.61M EUR across 30 people and 90 clients.
Great companies are made by great people.
Our goal is simple: to create a vibrant atmosphere where creativity, innovation, and growth flourish, grounded in respect, love, and diversity, making Asteroad a place where you truly love to be.