Marketing automation and CDP consultancy

Marketing automation
and CDP consultancy

Every email, text, and web visit, personalized.

We set up and run customer data tools like Bloomreach and Klaviyo for marketing teams.
40+ implementations across 12 industries.

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Our services

Example scenario

Trigger

Customer views a product

Wait

24 hours

Condition

Did they buy it?

If yes

Thank-you email

If no

Reminder with similar products

Trusted by

Partners

Four services. One team for the whole path.

Asteroad maps where your customer data lives and connects it into systems that work every day, from collection and decisions to campaigns and reporting. We cover the whole path, from solution design to the people who build and run it.

BUILD

Integration and implementation

You're starting or switching platforms. We set up Bloomreach or Klaviyo: what data comes in, how each customer is recognized, and what they agreed to receive. Done right once, every campaign after it works.

RUN

Campaign and automation execution

Your backlog grows faster than it ships. We build and send your campaigns in Bloomreach or Klaviyo, or answer your team's questions when it does the work itself. By the hour or monthly.

FIX

Platform review and optimization

Your platform is live and results are flat. We check how it is set up and hand you a plan: what to fix, in what order, and why.

CONNECT

Your martech stack, connected

Your tools don't talk to each other. We connect loyalty, reporting, CRM, and data warehouses like BigQuery or Snowflake to your campaign platform. Data from each one then triggers the right message.

In our clients’ words.

Thanks to their expertise and experience, we now have a clearer understanding of customer behaviour, allowing us to refine our strategies and improve engagement. Their proactive approach to solving challenges, coupled with their ability to explain complex processes in a simple way, has been a game-changer for our team, meaning we are able to prepare more complex use-cases and reports. I highly recommend Asteroad to any business looking to optimise their marketing efforts and drive results.
Jen Merrikin
Group Head of Digital Marketing, The Big Table Group
We needed a partner who can think in big complexity and size but be flexible and startup-like in delivery. I felt like we are partners, not agency-client style. You built good foundations to continue on. I would say definitely shortlist them or right away sign and go for it. But be ready to be challenged, to be supportive and ready to execute. It is a two-way stream. Always.
Miroslav Rozenberg
Head of Digital Customer Communication, Eurowag

What we shipped, and what changed.

Popsa

3x faster campaign production for a lean team running marketing automation at scale

2026

Truck with a shipping container on a highway at sunset

Eurowag

One customer data model for a B2B group built on many acquisitions

2025

How we work

Four steps, from the first call to a platform your team can run.

1. Understand

We listen first. Your goals, your data sources, your integrations, your team, your campaigns. We understand where you are before we design where to go.

1. Understand

We listen first. Your goals, your data sources, your integrations, your team, your campaigns. We understand where you are before we design where to go.

2. Design

Data model, event taxonomy, integration architecture, use case design, automation logic, journey flows, and personalization rules. The blueprint your team and IT sign off on.

2. Design

Data model, event taxonomy, integration architecture, use case design, automation logic, journey flows, and personalization rules. The blueprint your team and IT sign off on.

3. Deliver

Build integrations, configure the platform, launch campaigns, run QA, go live. Working demos, not status decks. Delivery rhythm matches your team.

3. Deliver

Build integrations, configure the platform, launch campaigns, run QA, go live. Working demos, not status decks. Delivery rhythm matches your team.

4. Enable

Report results, share learnings, document everything. We train your team on what we built. The team grows with every delivery cycle.

4. Enable

Report results, share learnings, document everything. We train your team on what we built. The team grows with every delivery cycle.

By the hour, the project, or the month.

No one-size-fits-all contract. Pick the model that matches your team, your timeline, and your budget.

On demand.

Pay as you go, by the hour. No commitment. For teams that run the platform themselves and want a senior hand when they need one.

Project.

Fixed scope, fixed price. We agree on what gets delivered and what it costs before we start.

Retainer.

Monthly capacity with the same people. Weekly status meetings, a shared backlog you can see moving, and room for ad hoc requests. Need someone in the seat for a few months? That’s a retainer too.

On demand.

Pay as you go, by the hour. No commitment. For teams that run the platform themselves and want a senior hand when they need one.

Project.

Fixed scope, fixed price. We agree on what gets delivered and what it costs before we start.

Retainer.

Monthly capacity with the same people. Weekly status meetings, a shared backlog you can see moving, and room for ad hoc requests. Need someone in the seat for a few months? That’s a retainer too.

Senior people, both sides of the table.

Based in the EU, with team members across Slovakia, Czechia, Slovenia, and Portugal. We work remotely with clients worldwide, and on-site by arrangement.

Platform depth.

We’ve been inside these platforms since Exponea, so we know which features earn their keep at each stage.

Both sides of the table.

Vendor, consultant, agency, in-house. We’ve sat in every seat.

Marketing and IT in one team.

Projects don’t stall at the handoff between business requirements and technical delivery.

Delivery, not decks.

Campaigns that go live, data that flows.

Transparency and enablement.

We document what we build and train your team to own it.

One partner, full lifecycle.

Build, Run, Fix, Connect, from first workshop to steady state.

Let’s get more from your platform.

Book a discovery call. Tell us what you want your marketing to do, and we’ll tell you how we’d get there. No pitch, no commitment.

Book a Discovery Call