A campaign event status in Bloomreach Engagement records what happened to one message for one customer, from enqueued through delivered to opened, clicked, bounced or complained. Each step is a separate `campaign` event on the profile, so one email can produce several statuses over its life.
Category
Bloomreach Campaigns, Deliverability
Also known as
campaign status; email status; campaign event; message status
The statuses fall into four groups:
- **Sending:** enqueued, enqueue_failed, suppressed, sent, failed - **Delivery:** delivered, soft_bounced, hard_bounced, preblocked - **Interaction:** opened, clicked, clicked_honeypot, complained, unsubscribed - **Other channels:** success for ad audiences
In practice
Build the deliverability report from these statuses per campaign and per recipient domain, and compare the last 14 days with the 14 before. A delivered rate that drifts down while enqueued stays flat is the earliest sign of a reputation problem.
Something out of date?