FIX
The platform is live. The results aren’t.
You are paying the license, the campaigns go out, and the numbers stay flat. Before you blame the platform or buy another tool, find out what the setup is actually doing. We audit your tracking, data layer, and automation, then hand you a prioritized plan: what to fix, in what order, and why.
THE PROBLEM
Most underperforming accounts share the same faults.
Martech’s share of marketing budgets fell to 23.8%, the lowest in a decade (Gartner), and 84% of marketers ship generic campaigns despite AI being available (Salesforce). When a platform underdelivers, the cause is usually specific and findable: events tracked without identity, segments built on stale data, automations that quietly stopped, consent blocking more sends than anyone realized, features paid for and never turned on.
We find these because we have configured the same platforms from the inside. We know where to look.
WHAT THE REVIEW COVERS
A full-account audit, not a screenshot tour.
Tracking and data quality.
Are events complete, deduplicated, and tied to identities.
Data model.
Does the structure support the segments and personalization you actually want.
Automation logic.
Which scenarios run, which silently fail, which contradict each other.
Consent and deliverability.
What is legally sendable, and what actually reaches the inbox.
Feature usage.
What you pay for versus what you use: predictions, recommendations, testing.
Cost and usage control.
Event volumes and retention driving your bill and how to reduce them.
Deliverable: a written report with findings ranked by revenue impact and effort. Quick wins separated from structural fixes. You can implement it with us, or without us.
HOW IT RUNS
From access to action.
01
Access and scope. Read-only access, a one-hour kickoff, agreed focus areas.
02
Audit. We work through the account systematically. Typically two to three weeks.
03
Report and walkthrough. Findings presented to marketing and IT together, prioritized plan agreed.
04
Optional: implementation. We fix what we found, starting with the quick wins.
The review is a fixed-scope, fixed-price engagement, quoted before we start. Larger optimization projects are scoped and priced the same way.
PROOF
Popsa started exactly here.
Popsa started exactly here: execution support on a live account. The engagement surfaced faster production paths and unused capability, and grew into a long-term retainer. Results over 12 months: 3x faster campaign production, +61% push audience, +54% SMS ROI.
Want to know what your setup is actually doing?
Request a platform review. Fixed scope, fixed price, a report you can act on immediately, with or without us.