RUN
The platform can do it. The question is who ships it.
Most teams use a fraction of what their marketing automation platform can do. Not for lack of ideas. For lack of hands. We design and run lifecycle campaigns inside your account: segmentation, personalization logic, testing, reporting. More campaigns live, faster, without adding headcount.
THE PROBLEM
The backlog is where revenue goes to wait.
Personalization done right delivers a 5 to 25 percent revenue lift (McKinsey), and companies that align cross-channel execution grow 2.4x faster (Forrester). Yet 84% of marketers still ship generic campaigns despite having AI tools available (Salesforce). The gap is execution capacity: the flows are designed, the platform can send them, and nobody has time to build them.
WHAT WE RUN
The lifecycle, built and shipping.
Lifecycle campaigns.
Welcome series, browse and cart abandonment, post-purchase, reactivation, upsell, cross-sell, winback.
Segmentation.
Segments built on behavior and value, not just email opens.
Personalization.
Recommendations, dynamic content, and real-time triggers that use the data your platform already holds.
Weblayers and on-site.
Banners, exit intent, preference capture, built and targeted without a developer ticket.
Testing and reporting.
A/B tests with enough volume to conclude something, and reporting your CFO can read.
HOW IT RUNS
A shared backlog, a weekly rhythm.
We work from a shared backlog with a regular delivery cadence. You set priorities, we build, test, and ship. Every campaign is documented, so anything we build your team can later edit without us. Most RUN engagements are retainers; project-based delivery works for defined campaign packages.
PROOF
A lean team, shipping.
Popsa, a 12-month RUN engagement: campaign production 3x faster (3 days to 1 day), +61% push notification audience, +54% SMS ROI, lower OPEX and fewer errors. A lean team shipping across email, push, SMS, and in-app.
A backlog of campaigns and not enough hands?
Book a discovery call. Bring the backlog. We will tell you what we would ship first and how fast.