TRIFFT LOYALTY PARTNER
A loyalty program only pays off when the rest of your stack can act on it.
Trifft runs the points, tiers, and rewards. The value shows up when that data reaches the platform sending your campaigns. We design the program, set up and run Trifft, and connect it to your CDP, so loyalty state triggers journeys and personalization instead of sitting in a separate system.
THE PROBLEM
Loyalty in one box, marketing in another.
Customers earn points and climb tiers, but your campaigns can’t see any of it. A tier upgrade should start a journey. Points about to expire should trigger a reminder. A reward redeemed should shape the next message. When the loyalty platform and the CDP don’t share data, those moments pass unused, and loyalty becomes a cost center instead of a retention engine.
BY THE NUMBERS
10
Years inside the platform
40+
Implementations delivered
12
Industries served
WHAT WE DO
Four services, applied to loyalty.
BUILD
Program design and setup.
Program mechanics designed (points, tiers, rewards, rules), Trifft configured, and integrated with your CDP, commerce, and POS, with loyalty events modeled so your platform can use them.
RUN
Operation and campaign execution.
We run the program day to day and ship loyalty-driven journeys: onboarding into the program, tier milestones, expiry reminders, reward redemption follow-ups.
FIX
Review and optimization.
An audit of how loyalty data flows into your marketing platform, and what is leaking between them.
CONNECT
Loyalty connected to journeys.
The core of it: points, tiers, and reward triggers flowing both ways between Trifft and your CDP.
WHAT CONNECTED LOYALTY CHANGES
Points, tiers, and rewards as triggers, not just balances.
Once Trifft and your CDP share data, loyalty stops being a standalone app. Tier changes become journey triggers. Balances become segmentation attributes. Expiring rewards become timely, personalized messages across email, push, and SMS. The program starts driving repeat behavior you can measure.
WHAT WE COVER
Everything the loyalty loop touches.
Program and tier design
Points and rewards rules
Member management
Coupons and offers
Integration with CDP, CRM, e-commerce, and POS
Loyalty event tracking
Segmentation on loyalty status
Reporting on program performance
HOW WE WORK
How we work
On Demand.
Billed by the hour, for specific problems.
Project-Based.
A defined scope and fixed price, agreed up front.
Retainer.
Dedicated weekly capacity and a shared backlog.
PROOF
Delivered from the inside.
10 years inside the platform
Our founders have delivered customer data work for a decade, connecting CDPs to the systems around them.
40+ implementations
Delivered across 12 industries, from first integrations to full loyalty-to-CDP rebuilds.
Loyalty specialists
We have connected loyalty and rewards data to campaigns across retail, e-commerce, and hospitality.
Beyond the balance
We treat loyalty data as a trigger source, not just a points ledger.
Honest recommendations
We will tell you what is worth connecting first, and what can wait.
Loyalty program not connected to your journeys?
Book a discovery call. We will map which loyalty signals your campaigns should be using, and what it takes to connect Trifft to your stack.