BUILD
Everything your platform does later depends on what you build now.
A CDP is only as good as its data model. Get the events, identities, and consent right at the start and every campaign, segment, and prediction downstream works. Get them wrong and you spend the next two years paying for it. We set the foundations so you never have to rebuild.
THE PROBLEM
Most CDP problems are foundation problems.
Gartner reports 63% of organizations lack AI-ready data. Among personalization leaders, 72% run a CDP (Twilio Segment). The difference between the two groups is rarely the software. It’s whether the implementation gave the platform clean events, resolved identities, and usable consent from day one.
We’ve reviewed enough live accounts to know the pattern: duplicated customers, events that fire without identity, product feeds that drift out of sync, consent that legal signed off but the platform can’t act on. Every one of those started as an implementation shortcut.
WHAT WE BUILD
The foundation, piece by piece.
Data model and event taxonomy.
What you track, what you name it, and what each event carries. The single highest-impact decision in the project.
Tracking.
Web and mobile SDK setup, server-side tracking where it belongs, and validation so events arrive complete.
Identity resolution.
One customer, one profile, across devices, email addresses, and store accounts.
Consent infrastructure.
Consent captured, stored, and enforced inside the platform, not in a policy document.
Integrations and pipelines.
Product catalog, order systems, CRM, warehouse imports and exports. Data that flows on schedule and alerts you when it doesn’t.
Go-live and handover.
First campaigns launched together, documentation written, your team trained.
HOW IT RUNS
From first workshop to go-live.
01
Discovery and design. Workshops with marketing and IT. Output: a data model, an event taxonomy, and an integration plan everyone has agreed to.
02
Implementation. We configure the platform, build the tracking, and wire the integrations. Iterative delivery, working software every week.
03
Validation. Events checked against the design, identities stress-tested, consent flows verified.
04
Launch and handover. First campaigns live, documentation delivered, team trained to own it.
Scope and price are fixed before we start, sized to the number of systems and channels involved.
PROOF
Delivered from the inside.
Our founders delivered 40+ CDP implementations across 12 industries, starting inside Exponea (now Bloomreach) as the platform’s own consultants. At Popsa, a 12-month engagement across email, push, SMS, and in-app: campaign production 3x faster, +61% push audience, +54% SMS ROI.
Starting a CDP project, or restarting one?
Book a discovery call. We will tell you what a solid foundation looks like for your stack, and what it costs to build it once instead of twice.