CASE STUDY
Popsa
3x faster campaign production for a lean team running marketing automation at scale
3x faster
Campaign production (from 3 days to 1 day)
+61%
Push notification audience growth
+54%
SMS ROI improvement
Lower OPEX
More efficient data processing, fewer errors
Challenge
Campaign setup was slow, manual, and involved more steps than it needed. Engineering bandwidth was limited. The team was small and relatively new to the platform. Advanced features and deeper data usage were on the wishlist but hard to prioritize day to day.
Solution
From day one, we avoided rigid plans and long delivery cycles. Instead, we set things up to feel internal: weekly calls to stay aligned, open Slack channels for fast decisions, and hands-on work directly in the platform.
This way of working allowed us to continuously shape priorities together. As goals shifted, we adjusted in real time: avoiding over-engineering or spending time on work that no longer mattered. We were not just executing tasks. We were helping Popsa make better decisions about what to build and when to build it.
Conclusion
Started as ongoing execution support. Evolved into a long-term retainer. Popsa's team now uses Bloomreach to move faster and make better decisions.
LED BY
Radoslav Matuska
Co-Founder · Marketing Automation & CDP Consultant
Marketing automation and CDP consultant, in his third year at Asteroad leading daily CDP, weblayer, and marketing automation delivery. Former Exponea business consultant with 40+ implementations.
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