CO-FOUNDER, ASTEROAD

Radoslav Matuska

Partner, Co-Founder

Bloomreach Engagement consultant. Two years in at Asteroad, leading solution architecture and technical delivery: CDP integrations, tracking quality, weblayers, and marketing automation across live European client accounts.

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BIO

Most Bloomreach consultants have seen the platform from one side. Rado has completed the full circuit: bank, vendor, client, consultancy.

He spent nearly four years as a data analyst inside VUB banka, building direct marketing campaigns and contact strategy from scratch. That role taught him how marketing data lives inside a regulated enterprise, and what breaks when theory meets operational reality.

He then joined Exponea (now Bloomreach) for four years as a business consultant, project manager, and onboarding specialist. He led solution architecture and delivery for 40+ Bloomreach Engagement implementations across retail, e-commerce, travel, and financial services: data-tracking design, integration with client systems, and training the new consultants joining the platform team. Weblayers, customer segmentation, identity resolution, consent management. All of it from the vendor side, with real clients and real deadlines.

After Bloomreach, he led marketing automation at Sygic, where he cut data costs in half while increasing conversions, then ran growth marketing at Eurowag. Taking the consultant’s toolkit inside the client organization, and living with his own recommendations, is the part of his career most consultants never get.

At Asteroad, Rado leads solution architecture and technical delivery: data integration, tracking quality, weblayer and campaign engineering. For the last two years, that has been daily hands-on work in Bloomreach Engagement across the Asteroad client book. When you want to know whether a proposed solution will actually work at scale, he’s the one who answers.

CAREER

Career

Roles

Co-Founder, Asteroad, Bloomreach Engagement consultancy (2024 to present). Growth Marketing Lead, Eurowag. Marketing Automation Lead, Sygic. Business Consultant and Project Manager, Exponea / Bloomreach (4 years, 40+ CDP implementations). Data Analyst, VUB banka (~4 years).

Expertise

Bloomreach Engagement consultancy: solution architecture, delivery, integration. Customer data platform implementation, from data model to go-live. Weblayers, customer segmentation, identity resolution, consent management. Event tracking design and data quality. Marketing operations: platform ownership, campaign engineering, analytics. Onboarding and training of Bloomreach consultants.

Working with Bloomreach and want a technical read you can trust?

Email Rado directly or book a discovery call. He will tell you whether a proposed solution actually works at scale.

Book a Discovery Call