A CDP data model is the agreed structure of customers, events, attributes, and catalogs in the platform: what exists, what it is called, what it carries, and how it joins. It is written in the tracking plan and it is the first thing a migration should produce, with the engineers who will send the data.
Category
Data Architecture
Also known as
customer data model; CDP schema
In practice
Decide the canonical product ID and the identity hierarchy in the model before any integration is built, because every join downstream depends on them. A model nobody wrote down is whatever the last integration decided.
Something out of date?