Data ownership names the person or team responsible for a data source or field: that it arrives, is correct, and changes to it are announced before they ship. In a CDP program every event source has an owner on the engineering side and the platform as a whole has an owner on the marketing side.
Category
Data Architecture
Also known as
data owner; source owner
In practice
Write the owner next to every source in the tracking plan and agree one rule: no release that touches a tracked field without a message to the platform owner first. The silent breaks after go-live we see most often are an unowned source changing shape.
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