Flows is the Bloomreach Engagement analysis that charts the sequences of events customers take before or after a chosen event. You pick either a starting event ("Starts with") or a target event ("Leads to"). It shows the most common paths and where people drop off. You can drill into any step by an attribute, for example splitting `page_visit` by page, hide a step, or extend the chart one more step. A toggle switches between counting every event and counting only the first occurrence per customer per day. A checkbox limits the analysis to each customer's first-ever occurrence. By default every event type appears; restricting the chart to an included-events list keeps the paths readable.
Category
Metrics, Bloomreach Products
Also known as
flow analysis; path analysis; customer flows
In practice
Start from the purchase and work backward with "Leads to" before exploring forward from the landing page. Switch to the customers view before quoting a path; one visitor refreshing a page can dominate the events view.
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