Opened is the Bloomreach Engagement campaign status recorded when the tracking pixel in an email was loaded, which usually, but not always, means a person looked at it. Some mail clients block the pixel, so a customer can show clicked without opened; others load it automatically, so an open can happen with nobody reading.
Category
Bloomreach Campaigns, Deliverability
Also known as
opened; open
In practice
Treat opens as a trend, not a count. Apple Mail Privacy Protection and image prefetching fire the pixel without a human; clicks are the engagement signal you can act on.
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