WhatsApp campaigns are Bloomreach Engagement messages sent through a WhatsApp Business account, using the Infobip or Sinch mobile messaging integration. They come in two forms: Meta-approved templates and free-form replies. A template message can be sent at any time, but Meta must approve it first. A free-form message needs no approval, but it can only be sent within 24 hours of the customer's last message. Outside that window it is not delivered. Each message carries a Meta category (marketing, utility or service) that sets its price. Meta also caps how many new conversations a business can start per day. Since April 1, 2025, template messages are not supported for US (+1) numbers.
Category
Marketing Automation, Bloomreach Campaigns
Also known as
WhatsApp messaging; WhatsApp Business messaging; WhatsApp channel
In practice
Onboarding takes three to four weeks, so start the business account before the campaign brief. Treat the 24-hour window as the design unit: a reply flow that answers inside it costs a fraction of a template sent cold.
Related
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