An XML feed is a structured file, in XML format, that a system publishes so other systems can import its data. It is commonly used for product catalogs, pricing, and content syndication.
Category
Data Architecture
Also known as
product feed; data feed; XML
In a customer-data stack, XML, along with CSV and JSON, is a common way a product catalog reaches a platform like Bloomreach. The feed’s structure and freshness decide what personalization and recommendations can reference, which makes it quietly important infrastructure.
In practice
Treat the feed as data quality at the source: validate its structure, encoding (UTF-8), and update frequency. A feed can import cleanly and still break campaigns if IDs, prices, stock, or special characters are wrong, so validate the values, not just that it loaded.
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