A recommendation engine is a system that suggests products, content, or offers to a customer based on behavior, context, or similarity to other customers.
Category
AI
Also known as
recommender
It needs behavioral and transactional data from the CDP to be relevant, and its output usually depends on real-time or near-real-time signals.
In practice
A recommender is only as good as its inputs and its placement. Feed it clean behavior data, and measure clicks, conversions, and downstream revenue, not just impressions.
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