PLATFORM REVIEW
You’re paying for the platform. Are you getting the platform?
A live CDP with flat results is rarely a platform problem. It’s what surrounds the platform: the setup, but also the use cases you run, the business value nobody pinned down, the processes, and whether the team has the capacity and drive to ship. All of it is findable. We review the tracking, data, automations, and feature usage, and how your use cases and team line up behind them, then hand you a plan ranked by revenue impact. Fixed scope, fixed price, yours to act on with or without us.
THE PATTERN
What flat results usually look like from the inside.
Campaigns send, but to segments built on incomplete data. Automations run, except the three that silently stopped last quarter. Predictions and recommendations sit unused because nobody trusted the data enough to turn them on. Consent blocks a third of the base from messaging and nobody noticed. The monthly bill grows with event volume nobody is controlling. 84% of marketers ship generic campaigns despite having AI available.¹ The setup is the reason.
FREE QUICK SCAN
Check what’s visible from outside, right now.
Enter your URL. In about 20 seconds we check what can be seen without account access: SDK loading, tracking domain, consent firing, console errors, and your email authentication (SPF and DMARC). The expensive problems are the ones this scan can’t see. Those are what the full review finds.
WHAT THE REVIEW DELIVERS
A written report, ranked by impact.
Findings ranked by revenue impact and effort to fix. Quick wins separated from structural work. A read on the operating model, not just the tech: which use cases are missing, where the business value was never defined, and where the team needs capacity or process. Usage and cost findings: what drives your bill and how to reduce it. A walkthrough with marketing and IT in the same room. Two to three weeks from access to report. Read-only access is enough.
PROOF
Popsa: from underused to 3x faster.
Popsa started as exactly this: support on a live, underused account.
Twelve months later: 3x faster campaign production, +61% push audience, +54% SMS ROI, lower OPEX.
3x
Faster campaign production (3 days to 1 day)
+61%
Push notification audience
+54%
SMS ROI improvement
Lower
OPEX, fewer errors
SOURCES
Salesforce, State of Marketing. 84% of marketers ship generic campaigns despite having AI available.
Want the honest read on your setup?
Request a platform review. If we find nothing worth fixing, we’ll tell you that too.