MIGRATION TO BLOOMREACH
Move to Bloomreach without losing what already works.
Moving to Bloomreach Engagement from a legacy ESP or marketing cloud means moving customer history, live automations, consent records, and sender reputation, all while campaigns keep sending. We plan migrations so nothing revenue-critical goes dark, and we use the move to fix what the old platform forced you to work around.
WHAT USUALLY GOES WRONG
The three failure modes of platform migrations.
History arrives broken.
Profiles imported without a matching identity strategy create duplicates that distort segmentation for years.
Flows are copied, not redesigned.
The old platform’s workarounds get faithfully recreated in a platform that never needed them. You pay for a new platform and keep the old limitations.
Deliverability resets.
New IPs and domains sending at full volume from day one look like spam to inbox providers. Warm-up is a plan, not an afterthought. One in six marketing emails already fails to reach the inbox,¹ and a careless cutover makes that worse.
HOW WE MIGRATE
Parallel running, staged cutover.
01
Audit the source. What exists, what performs, what should not survive the move.
02
Design the target. Data model and event taxonomy for Bloomreach, not a copy of the old structure.
03
Migrate data. History, profiles, consent, and product data imported and validated against the identity strategy.
04
Rebuild flows in priority order. Revenue-critical automations first, running in parallel with the old platform until proven.
05
Warm up and cut over. Deliverability ramped channel by channel, the old platform retired only when the numbers say so.
Typically 8 to 16 weeks depending on volume and flow count. Scope and price are fixed before we start.
COMMON MIGRATIONS
Same method, tuned to where you’re coming from.
From Salesforce Marketing Cloud
Cut the operating complexity and get to real-time, without the two-year project.
From Klaviyo
Graduate from email-first lifecycle to a full customer data platform.
Legacy stack consolidation
Replace a fragmented stack of tools with one real-time engine and an AI-ready foundation.
Outgrowing Mailchimp
Graduate from broadcast email to the platform that fits, Klaviyo or Bloomreach.
Not on this list? The method is the same. Tell us what you’re on.
PROOF
Delivered from the inside.
Our founders spent a combined seven years inside Exponea (now Bloomreach) bringing companies onto the platform. 40+ implementations across 12 industries since.
Replacing your ESP or marketing cloud?
Book a discovery call. Bring your flow list and send volumes. We’ll sketch the cutover plan on the call.
SOURCES
Validity, 2025 Email Deliverability Benchmark. Global inbox placement is around 84%, so roughly one in six emails misses the inbox.