Brevo, formerly Sendinblue, is a marketing and CRM platform for email, SMS, WhatsApp, and chat, aimed at small and mid-sized businesses and priced mainly on send volume. It combines campaigns, automations, transactional email, and a sales CRM in one account.
Category
Marketing Automation
Also known as
Sendinblue; Brevo CRM
In practice
Because you pay per send, keeping inactive contacts costs almost nothing, so cleaning the list has to be a deliberate deliverability decision; billing won't force it. Before designing flows, check which customer data the automation triggers can read. How much behavior Brevo knows about a contact is usually what decides whether a brand stays on it or moves to a CDP-led setup.
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