A browse abandonment flow is a triggered message to a known contact who viewed a product or category and left without adding anything to the cart. It sits one step earlier in the funnel than the abandoned cart flow and depends on the visitor being identified, since an anonymous view has no address to send to.
Category
Marketing Automation
Also known as
browse abandonment; view abandonment; product view follow-up
In practice
The intent signal is weaker than a cart, so send less and later: one message, a delay of hours rather than minutes, a threshold of repeated views or time on page before it fires at all. A browse flow that triggers on a single view reads as surveillance; watch the unsubscribe rate on it separately.
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