Customer data infrastructure (CDI) is the technical foundation for collecting, transforming, and routing customer data across systems.
Category
Data Architecture
Also known as
CDI
It is more engineering-oriented than a packaged CDP: pipes and plumbing rather than a marketer-facing application for segmentation and campaigns.
In practice
CDI gives you control and flexibility at the cost of building and running it. It is usually a platform for engineers, not a self-serve tool for marketers.
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