Storage for data that has been cleaned, deduplicated, and modeled into tables with agreed meanings, ready for SQL querying and reporting. This is where "one version of the truth" lives and where BI dashboards point. When the marketing platform's numbers and finance's numbers disagree, the warehouse is the referee.
Also known as
warehouse; DWH; BigQuery; Snowflake
How Asteroad uses it. The third corner of the level 2 architecture triangle: tracking feeds Bloomreach Engagement, raw events flow onward into the warehouse (typically BigQuery), and computed attributes and audiences flow back for activation. History lives in the warehouse at warehouse prices instead of platform prices; models train on it; campaigns act on what it computes.
Related
Discuss this term
A question, a bug, or outdated info? Tell us — it goes straight to the team, and we keep the glossary current.