Klaviyo’s predictive analytics are model-generated forecasts on a customer profile, such as predicted lifetime value, churn risk, and expected date of next order.
Category
Klaviyo
Also known as
Klaviyo predictions; predicted CLV
For accounts with enough order history and eligible ecommerce data, Klaviyo computes these predictions and exposes them as fields you can segment and trigger on. They bring value-based and lifecycle targeting to ecommerce without building your own models.
In practice
Treat the predictions as useful estimates, not certainties, and check they have enough data behind them before acting. Predicted lifetime value on a store with sparse history is an estimate wearing a confident label.
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