Personally identifiable information (PII) is data that identifies a specific person, such as an email address, phone number, or home address.
Category
Privacy
Also known as
PII
It carries high handling obligations in a CDP and in any AI workflow that reads customer data.
In practice
Know where PII lives and who can access it before you connect a new tool or model. The riskiest leaks often come from PII flowing somewhere nobody governed.
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