Omnichannel marketing is coordinated communication across channels such as email, SMS, app, web, and ads, built on a consistent view of the customer.
Category
Marketing Automation
Also known as
omnichannel
A CDP keeps the channels consistent by giving them one shared profile and consent state to read from.
In practice
Omnichannel is not just being on every channel; it is the channels agreeing with each other. Without a shared profile, you get multichannel noise, not omnichannel coordination.
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