Publisher first-party data is audience data owned by publishers or media companies, collected directly from their own readers and viewers.
Category
Media
Also known as
publisher data
It is an important alternative to third-party targeting, often activated through a data clean room so raw records stay protected.
In practice
Its usefulness depends on the publisher’s consent and collection quality. Confirm both, plus how you will match it to your own audience, before relying on it.
Discuss this term
A question, a bug, or outdated info? Tell us — it goes straight to the team, and we keep the glossary current.