ARCHITECTURE. LEVEL 1.
One application. No pipelines. Nothing to keep in sync.
Bloomreach Engagement tracks your visitors, builds the customer profiles, runs the analytics, and executes the campaigns. For most mid-size brands this isn’t a compromise. It’s the correct architecture: every euro goes into campaigns instead of infrastructure, and there’s no pipeline to break at 2 a.m.
WHAT LIVES INSIDE
The full loop in one place.
Tracking: web and mobile SDKs capture events straight into the platform, no tag manager layer in the middle. Customer profiles: identity resolution merges anonymous and known activity into one profile per human. Segmentation and analytics: segments, funnels, reports, and predictions computed on live data. Execution: email, SMS, push, weblayers, and ad audiences fired from the same profiles, with real-time triggers. Because every piece reads the same data, a segment updated by this morning’s purchase is live in this afternoon’s campaign without a single integration.
THE HONEST LIMITS
Where level one ends.
Analytical depth: joining CDP data with margin data, logistics, or offline systems is warehouse work. Event volume economics: the platform bills on events and storage, and past a certain volume, keeping full history in the platform costs more than a warehouse. Data science: custom models need raw data outside the platform. None of these are reasons to skip level one. They are the signals that tell you when to add the warehouse, which is a project, not a rebuild, if your data model is clean. Read what level two adds.
WHAT WE BUILD AT LEVEL 1
The full BUILD scope, plus the usage discipline that keeps the bill predictable.
Data model, event taxonomy, tracking, identity, consent, integrations, first campaigns, handover. Plus the usage discipline that keeps the single-platform bill predictable: tracked-event policy, retention settings, and campaign hygiene.
PROOF
Popsa runs Bloomreach across email, push, SMS, and in-app on a lean team.
Most of our 40+ implementations run exactly this architecture.
3x faster campaign production, +61% push audience, +54% SMS ROI.
3x
Faster campaign production (3 days to 1 day)
+61%
Push notification audience
+54%
SMS ROI improvement
Is one platform enough for you?
Usually yes. Book a discovery call and we’ll tell you honestly, including if it isn’t.