Consent data is the record of what a customer has allowed or denied, expressed by purpose, that every downstream tool must honor before acting.
Category
Privacy
Also known as
consent state
It is a first-class data layer, not a banner setting. In a CDP-led architecture it lives in one place and propagates to every activation tool.
In practice
If consent lives only in the banner tool and not where activation happens, it will drift. One source of truth, enforced by each sending tool, is the standard to hold. On Framer specifically,wiring the cookie banner correctlyis where most setups slip.
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