A preference center is the interface where a customer manages topics, channels, frequency, and permissions.
Category
Privacy
Also known as
preference centre; preference management
Done well, it is a zero-party data layer that captures positive preferences, not just an unsubscribe page or compliance fallback. It improves personalization and lowers opt-outs.
In practice
A preference center that only lets people leave is a failed one. Design it to capture what customers do want, and make withdrawal available in one click from any message.
Something out of date?