A digital experience platform (DXP) manages and delivers websites, content, portals, and other digital experiences across channels.
Category
CDP Fundamentals
Also known as
DXP; digital experience platform
A DXP owns the experience surface; a CDP owns the customer-data layer. In practice the CDP feeds data into the DXP so those experiences can be personalized.
In practice
If on-site personalization is the goal, the DXP is where it renders, but the decision about who sees what should usually come from the CDP. Keep the data logic in the data layer.
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