A metric in Klaviyo is a tracked customer event, such as Placed Order, Viewed Product, or Opened Email, that flows and segments can use.
Category
Klaviyo
Also known as
Klaviyo metric; Klaviyo event
Metrics are Klaviyo’s event model: integrations and the tracking snippet send them, and they become the triggers and conditions for flows and segments. Everything Klaviyo automates is keyed off metrics, which makes their accuracy foundational.
In practice
Confirm the metrics you rely on actually fire with the right properties before building flows on them. A flow triggered by a missing or misnamed metric may simply never run, and the failure is silent.
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