An AI agent is an AI system that can reason, decide, and take actions through tools, rather than only generating text.
Category
AI
Also known as
agent
In marketing, an agent needs context to act well: who the customer is, what they did, and what they consented to. The CDP is often where that context lives.
In practice
An agent without a trusted data layer improvises. Before giving an agent the ability to act on customers, make sure it is reading a clean, consented profile.
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