AI decisioning is the part of Bloomreach's Loomi AI that picks the best variant or next action for each customer, instead of one winner for the whole audience.
Category
Bloomreach Products, AI
Also known as
Loomi decisioning; contextual personalization; next best action; per-customer variant selection
In Bloomreach Engagement it runs as contextual personalization. A model looks at the customer's device, location, time of day, and past behavior, shows the variant most likely to reach the campaign goal, and learns from what happens next. An A/B test ends with one winner. AI decisioning keeps choosing per customer and never settles.
In practice
Use it on always-on campaigns with one measurable goal and real volume. A one-off send teaches the model something it can never apply, and a low-traffic campaign learns too slowly to beat a plain A/B test.
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