Bloomreach Content is Bloomreach's headless content management system (CMS). On bloomreach.com it now sells as the Enterprise CMS under the Loomi AI platform, though practitioners and the documentation still call it Content.
Category
Bloomreach Products
Also known as
brXM; Bloomreach CMS
It manages and delivers content across channels through APIs, so the same content can serve a website, app, or other front end. It shares the Bloomreach brand and the Loomi AI layer with Engagement (Marketing Automation, the CDXP) and Discovery (Ecommerce Search), but solves a different problem: content management, not customer data or product discovery.
In practice
When someone says they have Bloomreach, confirm which product. Content, Engagement, and Discovery share a brand name but differ operationally, and scoping a project around the wrong one wastes the first meeting.
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