Bloomreach Engagement is Bloomreach’s customer data platform and marketing automation product. It combines tracking, customer profiles with identity resolution, segmentation, analytics, and campaign execution across email, SMS, push, weblayers, and ads. It is the product people usually mean when they say “we have Bloomreach.” It was formerly known as Exponea, and before that Infinario; on bloomreach.com it now sells as Marketing Automation, part of the Loomi AI platform, though practitioners, contracts, and the documentation still say Engagement.
Also known as
BR Engagement; Bloomreach CDP; Engagement
In practice
When someone says “we have Bloomreach,” clarify which product they mean. Words like campaign, segment, journey, and customer profile mean Engagement (Marketing Automation); search and merchandising mean Discovery (Ecommerce Search); headless content means Content (Enterprise CMS). The products are licensed and configured separately, so the distinction changes who you talk to and what’s even possible.
See also
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