Bloomreach's customer data platform and marketing automation product: tracking, customer profiles with identity resolution, segmentation, analytics, and campaign execution across email, SMS, push, weblayers, and ads, in one application. It is one of three Bloomreach products (Engagement, Discovery, Content) and the one people usually mean when they say "we have Bloomreach." Formerly known as Exponea, and before that Infinario.
Also known as
BR Engagement; Bloomreach CDP; Engagement
How Asteroad uses it. The platform at the center of Asteroad's delivery work: 40+ implementations since the Exponea era, as a registered partner. When a sentence contains "campaign," "segment," "journey," or "customer profile," it is an Engagement conversation; search and merchandising belong to Discovery, and headless content to Content.
Discuss this term
A question, a bug, or outdated info? Tell us — it goes straight to the team, and we keep the glossary current.