Bloomreach Engagement is Bloomreach’s customer data platform and marketing automation product. It combines tracking, customer profiles with identity resolution, segmentation, analytics, and campaign execution across email, SMS, push, weblayers, and ads. It is the product people usually mean when they say “we have Bloomreach.” It was formerly known as Exponea, and before that Infinario; on bloomreach.com it now sells as Marketing Automation, part of the Loomi AI platform. In 2026 Bloomreach renamed it to Marketing across its documentation, though practitioners, contracts, and the platform interface still say Engagement.
Category
Bloomreach Products
Also known as
BR Engagement; Bloomreach CDP; Engagement
Bloomreach renamed the product to Bloomreach Marketing in 2026. Bloomreach’s own docs use the new name; Gartner, G2 and the Bloomreach Academy still use both. On this site we write Bloomreach Marketing (Engagement), and Bloomreach Engagement where we describe past work.
In practice
When someone says “we have Bloomreach,” clarify which product they mean. Words like campaign, segment, journey, and customer profile mean Engagement (Marketing Automation); search and merchandising mean Discovery (Ecommerce Search); headless content means Content (Enterprise CMS). The products are licensed and configured separately, so the distinction changes who you talk to and what’s even possible.
See also
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