Bloomreach Discovery is Bloomreach’s AI-powered search and merchandising product. On bloomreach.com it now sells as Ecommerce Search under the Loomi AI platform. In 2026 Bloomreach renamed it to Search across its documentation, though many practitioners and contracts still call it Discovery.
Category
Bloomreach Products
Also known as
Bloomreach search
It powers on-site search, category navigation, and product recommendations for ecommerce, tuned by AI and merchandiser controls. It shares the Bloomreach brand and the Loomi AI layer with Engagement (Marketing Automation) and Content (Enterprise CMS) but focuses on helping shoppers find products, not on customer data or content management.
In practice
Discovery and Engagement are often confused because both touch the storefront. Discovery decides what products a shopper sees when they search or browse; Engagement decides what messages and experiences a known customer receives. Scope them separately.
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