An experiment in Bloomreach is the feature for running on-site A/B tests and personalization: serving different variants of a page or element, then measuring which performs better.
Category
Bloomreach Campaigns
Also known as
Bloomreach Experiments; A/B experiment
It is how Bloomreach changes or tests the storefront experience, distinct from a scenario, which orchestrates messaging and automation logic. Experiments run through the SDK on the page, which is where load timing and modes like sync versus async come in.
In practice
Decide the metric and audience before launching an experiment, and confirm the variant renders without flicker. An experiment that shows the original before the variant loads can bias its own result.
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