The former name of Bloomreach Engagement. Exponea was a Slovak-founded customer data platform and marketing automation product (originally launched as Infinario) that took the Exponea name in 2016 and was acquired by Bloomreach in January 2021. The product lives on as Bloomreach Engagement, and the old name still shows up in live implementations: the `api.exponea.com` tracking endpoint, `__exponea` cookie names, and `exponea.start()` snippets all predate the rebrand and keep working.
Also known as
Exponea CDP; Exponea Bloomreach; api.exponea.com
How Asteroad uses it. Asteroad's founders worked at Exponea before the acquisition: Jan as an enterprise customer analytics consultant, Rado as a business consultant and onboarding specialist across 40+ implementations. People still search for "exponea consultant" and "exponea partner" years after the rebrand; this entry catches those searches and routes them to the Bloomreach Engagement partner page.
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