A customer 360 is a complete view of a customer assembled from every data source: identity, behavior, transactions, consent, and engagement.
Category
CDP Fundamentals
Also known as
customer 360; 360 customer view
It is one of the main outcomes a CDP is built to produce. The phrase is popular because it is easy for non-technical audiences; the hard part is the identity resolution and data quality underneath it.
In practice
Treat customer 360 as a goal, not a feature you can buy switched on. It is only as complete as your identity resolution and data quality allow.
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