A customer attribute is a stored property on a customer profile, such as name, email, country, or a computed value like lifetime value.
Category
Bloomreach Campaigns
Also known as
profile attribute; attribute
Attributes are the fields that make up a profile, populated from imports, events, and computations. They are what segments filter on and what personalization inserts, so their accuracy and freshness set the ceiling on both.
In practice
Distinguish attributes that are given (email, country) from those that are computed (lifetime value, last order date), and know how each is kept current. Personalizing from a stale or empty attribute is often worse than not personalizing at all.
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