The original name of the platform now known as Bloomreach Engagement. Infinario launched for the gaming industry, tracking player behavior and running in-game retention campaigns, before rebranding to Exponea in 2016 to serve broader e-commerce and B2C markets. Bloomreach acquired Exponea in January 2021 and renamed it Bloomreach Engagement.
Category
Bloomreach Engagement, platform history
Also known as
Infinário
How Asteroad uses it. A heritage reference, not a live product name. Asteroad's founders worked with the platform back in the Infinario era, including its gaming-derived terminology (a customer profile was called a "Player"). Used to answer searches from long-tenure users who remember the platform under an earlier name.
Related. Exponea, Bloomreach Engagement
Used in. Insight 21, Still Searching for Exponea? It's Bloomreach Engagement Now.
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