Infinario is the original name of the platform now known as Bloomreach Engagement. It launched for the gaming industry, tracking player behavior and running in-game retention campaigns, before rebranding to Exponea in 2016 to serve broader e-commerce and B2C markets. Bloomreach acquired Exponea in January 2021 and renamed it Bloomreach Engagement. Today the product is called Bloomreach Marketing.
Category
Bloomreach Marketing, Platform History
Also known as
Infinário
In practice
It is a heritage name, not a live product. Traces of the gaming origin still surface in old terminology: a customer profile was once called a “Player.” If you see “Infinario” referenced in a long-running account or an old contract, read it as a reference to the platform now called Bloomreach Engagement.
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