Infinario is the original name of the platform now known as Bloomreach Engagement. It launched for the gaming industry, tracking player behavior and running in-game retention campaigns, before rebranding to Exponea in 2016 to serve broader e-commerce and B2C markets. Bloomreach acquired Exponea in January 2021 and renamed it Bloomreach Engagement.
Category
Bloomreach Engagement, platform history
Also known as
Infinário
In practice
It is a heritage name, not a live product. Traces of the gaming origin still surface in old terminology: a customer profile was once called a “Player.” If you see “Infinario” referenced in a long-running account or an old contract, read it as a reference to the platform now called Bloomreach Engagement.
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