A golden record is the single most trusted version of a record after duplicates are merged and conflicting fields are resolved.
Category
Identity
Also known as
master record
The term comes from master data management but applies to customer identity: the golden customer record is the resolved, authoritative profile. Getting there requires rules for which source wins for each field.
In practice
A golden record is only as good as its survivorship rules. Decide which system is the source of truth for each attribute before you merge, or the record inherits contradictions from every system.
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