A list in Klaviyo is a mostly static group a contact joins explicitly, such as a newsletter signup, as distinct from a segment, whose membership is dynamic and rule-based.
Category
Klaviyo
Also known as
Klaviyo list
The list-versus-segment distinction trips up most Klaviyo users. A list is a collection you add people to, through a signup or an import; a segment updates automatically as data changes. Lists suit consent-based subscriptions; segments suit targeting.
In practice
Use lists for opt-in subscriptions and segments for most targeting. Managing audiences as static lists when they should be dynamic segments is a common cause of stale or mistargeted sends.
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