OUTGROWING MAILCHIMP
Hit the ceiling with Mailchimp?
Mailchimp gets you sending. The limits show up when you want real segmentation, automated lifecycle flows, and a customer profile that knows more than an email address. The next step isn’t the same for everyone. For an email-first e-commerce brand, often on Shopify, Klaviyo is usually the right move. For a team that needs a full customer data platform across channels, it’s Bloomreach. We’ll tell you which, and move you cleanly.
THE SIGNS YOU'VE OUTGROWN IT
When the tool that started you stops scaling you.
Segments are built and updated by hand. The automations are a welcome email and not much else. There’s no view of the customer across web, app, and purchase, just email activity. Personalization stops at a first name. And deliverability is starting to slip as the list grows. None of this means you did anything wrong. It means the tool that got you started isn’t the one that scales you.
WHERE YOU GO NEXT
Two good answers, and we partner with both.
Klaviyo, for email-first e-commerce: if you’re a Shopify or DTC brand whose growth runs on email and SMS, Klaviyo is fast to stand up and strong where you need it. We set up the data, build the flows, and run the lifecycle. Klaviyo consultancy → Bloomreach, for a full customer data platform: if you need one real-time profile across every channel, with proper identity, consent, predictions, and weblayers, Bloomreach is the platform to grow into. Bloomreach consultancy → Because we partner with both, the recommendation follows your stage, not our preference.
WHAT CARRIES OVER
Contacts, consent, history, and list health, preserved.
Contacts and consent, migrated so nobody who opted out gets contacted. Sending history and list health, preserved. Deliverability, protected with a staged warm-up on the new platform. And the automations, rebuilt for a richer profile rather than copied across.
HOW WE MOVE YOU
Audit, pick the destination, model, migrate, warm up.
Audit what you run in Mailchimp, pick the destination that fits, model the data on the new platform, migrate and validate, rebuild the flows that matter, and warm up sending before the switch. The general method is on the migration hub. Fixed scope, fixed price, agreed before we start.
Ready for more than broadcast email?
Book a discovery call. We’ll tell you whether Klaviyo or Bloomreach fits, and what the move looks like.