Bloomreach Marketing is the name Bloomreach’s documentation has used since 2026 for Bloomreach Engagement, its marketing automation and customer data product. Same product, new label: Bloomreach states the change does not alter the services, their functionality, or any terms of an agreement. The full entry, history, and how the platform works live under Bloomreach Marketing (Engagement); this entry exists so the new name has a home.
Category
Bloomreach Products
Also known as
Bloomreach Marketing Automation; Marketing (Bloomreach)
Same product, new label. The full entry lives at Bloomreach Marketing (Engagement).
In practice
Expect several names for one product, all current. The documentation says Marketing. The commercial site sells it as Marketing Automation. The platform interface still reads Engagement. The SDK and the integration endpoints carry Exponea, the name before that one, in strings like api.exponea.com and the __exponea cookie.
So a contract, a job description, and a screenshot of the same account can each use a different name. When someone tells you which product they run, ask which name they read it from.
Something out of date?